George moved to Australia around 1900 where he married and is listed as a grocer in New South Wales records from 1903 to 1914. Shortly after this, he is described as a produce merchant in Newcastle, New South Wales.
George set up a new business, “Steggles Limited,” in 1919 which, by 1924, was being run with the help of his three sons, Jack, George and Stan, mainly buying and selling potatoes, onions, pumpkins and horse feed.
In the 1930’s, the company started to produce poultry feed before moving into chicken production and becoming the largest supplier in Australia. The company later expanded into fast food outlets and even still supplies their main competitor, KFC, today.
Steggles is an iconic Australian brand and the company that George began currently employs over 6000 people.
© Ann Lucas